The Art of
Situational Awareness
Scott Leeb, Consultant
Libraries are at a crossroads – the landscape is changing. Libraries are redefining their value proposition (from collections to engagement), altering patron engagement (from responder to partner), reacting to a changed operating environment (data-centric to insight-centric) and rethinking the physical environment (from a place of study to a collaborative learning environment). Any one of these changes would be difficult to address, but taken together the task seems daunting.
So how do libraries adapt to this changing paradigm? The answer is to develop situational awareness, which is the ability to identify, process, and comprehend information about how to operate in this changing environment. Simply put, it’s knowing what is going on around you. It is dynamic, hard to maintain, and easy to lose…..but essential to institutional survival.
Please join Scott Leeb for this highly interactive day-long workshop utilizing case studies, best practices and individual and group exercises. The workshop will focus on developing situational awareness skills that will allow individuals to better understand their rapidly evolving environment and make decisions accordingly. Mr. Leeb will introduce tools and techniques that individuals will be able to use immediately.
Workshop Overview: The workshop will cover the following:
· What is situational awareness
· What are the benefits of situational awareness
· How can libraries conduct situational awareness
o Scenario planning
o Implications wheel
o SWOT
o Competing Hypothesis Analysis
Workshop Objectives: By the end of this workshop, participants should be able to:
· Understand more clearly the competitive environment
· Respond more effectively to competitive threats
· Develop strategies that more effectively address the changing landscape
Workshop Moderator: Scott Leeb has over the past 20 years created, managed and grown the global business intelligence/knowledge management programs at four Fortune 500 companies (Prudential Retirement, The McGraw-Hill Companies, KPMG and Ingram Micro) and a leading international philanthropy (The Rockefeller Foundation). In 2011 he served as President of SCIP. He is currently on the faculty of the University of Johannesburg, University of Maryland and the Universiti Utari Malaysia.
Scott has spoken in Europe, Asia, Africa, Australia, North and South America on a wide range of topics including competitive intelligence, business intelligence, market intelligence, strategy and knowledge management. He began his career as a senior intelligence analyst for the US Army, specializing in East Asian political-military affairs. Scott holds MAs from The Australian National University and Columbia University, a BA from Yale University and a language certificate from Beijing University.
Time/Date: Thursday,
November 15, 10am to 4pm
(Note: An online follow-up is scheduled for February 21, 10am to 12pm)
Location: TBD – Central Location
Continuing Education hours : 5 hours
Maximum class size : 50 people
Intended Audience: Open to all – Those
who can practice these techniques and share them with others in their library are
best suited.
Registration: All registrations
will be confirmed after registration closes.
Please register people in priority order. Registration deadline is
October 19. Register - https://tinyurl.com/y89e4wx8